PARIS, France — LVMH announced on Tuesday that it plans to integrate the entire Christian Dior brand within the luxury group, as part of a two-pronged strategic project to strengthen its fashion and leather goods division, in a deal valued at around $13 billion.
The company said in a statement that the move would be made through a simplified public offer by the Arnault family group (Groupe Arnault) for Christian Dior shares — that it does not currently hold — and take form of a primary offer consisting of €172 per share in cash and 0.192 Hermès International shares for each Christian Dior share, and would be completed by two secondary offers, in cash and in Hermès shares respectively.
The deal would mean LVMH, which already owns Parfums Christian Dior, taking ownership of Christian Dior and its haute couture, leather, mens and women’s ready-to-wear and shoes businesses.
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