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A novembre scorso l’Atlantic aveva cambiato nome e grafica dell’Atlantic Wire, cambiandolo in The Wire. Nella nota diffusa alla redazione, James Bennet e Bob Cohn, rispettivamente direttore e direttore operativo dell’Atlantic, hanno riconosciuto che la strategia di separare The Wire dall’Atlantic “semplicemente non ha funzionato”.
All:
Important news on the digital front: In a couple of weeks, we will bring the staff of The Wire back into The Atlantic’s fold. We are very proud of what The Wire has accomplished editorially, and we think that joining its aggressive, deft news coverage with The Atlantic’s ideas-driven journalism will provide a richer experience for The Atlantic’s readers, a firmer foundation for our ambitions to cover the news, and greater opportunities for growth for The Wire’s team. This decision is also driven by a recognition that the business strategy behind separating The Wire from The Atlantic simply hasn’t proven out. Experimenting with new revenue streams to support our journalism – like experimenting with new forms of reporting, storytelling, and distribution — has been essential to our progress across the ever-shifting media landscape; so too has moving quickly to face the facts, and to adjust, when an experiment isn’t working as we’d hoped.The Wire has repeatedly distinguished itself over the last five years with its coverage of breaking news, most recently, under Dashiell Bennett, with its work on the upheaval in Ferguson, Missouri and the MH17 airline disaster in Ukraine. We’ll continue to foster that dedication to fast, intelligent coverage as we integrate The Wire team into The Atlantic. Loyal Wire readers will be glad to know that we’ll continue to serve them by retaining The Wire’s homepage, to curate news coverage from The Atlantic and other sources. We also intend to supercharge The Wire’s social feeds as trustworthy news resources. The benefit to Atlantic readers is clear: enhanced news coverage across all our areas of focus. We plan to build a new module into The Atlantic’s homepage to feature our freshest news headlines, and we will also circulate many of our news stories in the carousel, in addition to featuring them in the relevant channels.
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