domenica 25 Maggio 2025
Il New York Times ha pubblicato un ritratto delle imprese di Kara Swisher, una delle più apprezzate e autorevoli esperte americane delle trasformazioni digitali di questi decenni, che ha attraversato diversi progetti giornalistici e dal 2018 è titolare di un podcast di grande seguito, per il quale ha appena chiuso un accordo con la società Vox Media che secondo il New York Times dovrebbe rendere a lei e al suo co-conduttore Scott Galloway 70 milioni di dollari in quattro anni.
“Ms. Swisher’s path to celebrity — a power broker who name-drops other power brokers — has taken her from The Washington Post to The Wall Street Journal to The New York Times, where she was an opinion columnist and host of a podcast called “Sway.”
Along the way, she co-founded two media businesses, AllThingsD and Recode; published three books; survived a mini-stroke; raised a family; and harbored few regrets. (Here’s one: “I was too nice to Elon for too long,” Ms. Swisher said of Elon Musk, the Tesla chief executive.)
She also learned a fundamental truth about herself: She does not want to be an employee, nor does she want to employ anyone. She wore a sweater to a White House Correspondents’ Association dinner party that warned people, or perhaps boasted, “I’m not for everyone.”
“Every day I get to decide what I do,” she said, “and it’s not dependent on anybody””.
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